An acknowledged thought leader in Customer Relationship Management, Patricia Anton has over fifteen years of experience in this field.  Before founding Anton Consulting, Inc. eight years ago, Patricia was the Senior Vice President of Customer Relationship Management at Digitas in San Francisco, a marketing consulting firm focused on customer loyalty and most widely known for creating the American Express Membership Rewards Program.  Prior to joining Digitas, Patricia ran the west coast Customer Relationship Management practice at  iXL (formerly Tessera). Her teams specialized in improving one-to-one customer relationships through the use of customer data and technology. 
 
Prior to becoming a consultant, Patricia lived abroad for several years with Cigna International where she spearheaded a series of marketing successes in Mexico, Chile, and Canada resulting in her promotion to Director of Marketing for North and South America.  Her early experience is rooted in retail and consumer products where she learned marketing fundamentals working for companies such as May Company, Colgate-Palmolive, and Glaxo. Patricia holds a B.S. from the University of Illinois and a Masters in International Business from the University of South Carolina, one of the most acclaimed schools for international business education.