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Fortune 500

Transform the quality and profitability of your customer relationships

Highlights + Features



The New Managerial Competency

Data Management & Quality

Customer Experience Management

Organizational Alignment

Business Intelligence & Measurement

Can you recognize the symptoms of a misaligned organization? Find out how badly your organization is misaligned and what you can do about it.

About Us

Anton Consulting is a boutique consultancy dedicated to improving the Strategy & Customer Experience Management capabilities of select,

blue-chip clients.


Best-in-class talent is tapped through a bench of consultants who are mature, experienced, and in the top tier of their specialties.


Projects are designed to transform how companies manage their customer relationships by improving customer strategy, organizational readiness, technology, and data quality. All engagements are based on thought capital and proven methodologies that are customized for the unique needs of clients.

Patricia Anton

An acknowledged thought leader in Customer Relationship Management, Patricia Anton has over fifteen years of experience in this field.  Before founding Anton Consulting, Inc. eight years ago, Patricia was the Senior Vice President of Customer Relationship Management at Digitas in San Francisco, a marketing consulting firm focused on customer loyalty and most widely known for creating the American Express Membership Rewards Program.  Prior to joining Digitas, Patricia ran the west coast Customer Relationship Management practice at  iXL (formerly Tessera). Her teams specialized in improving one-to-one customer relationships through the use of customer data and technology. 
Prior to becoming a consultant, Patricia lived abroad for several years with Cigna International where she spearheaded a series of marketing successes in Mexico, Chile, and Canada resulting in her promotion to Director of Marketing for North and South America.  Her early experience is rooted in retail and consumer products where she learned marketing fundamentals working for companies such as May Company, Colgate-Palmolive, and Glaxo. Patricia holds a B.S. from the University of Illinois and a Masters in International Business from the University of South Carolina, one of the most acclaimed schools for international business education.

Key Clients

  • Global Enterprise Company

  • Financial Services Firm

  • Global Technology Company

About Us

Success Stories

Success Stories

Here are a few of our success stories. However, we have many more!


  • International Professional Services Firm​

  • National Banking Institution​

  • Television & Cable Content Provider

  • Global Enterprise Company

  • Financial Services Firm

  • Global Technology Company

Please contact us for more information on how we have successfully served businesses like yours. 

Success Storis

Strategy & Customer

Experience Management

  • Strategic Roadmap Development

  • Customer & Prospect Scenario Mapping

  • Business Case Justification for Key Initiatives

  • Multi-channel Lead and Campaign Management

  • Requirements Gathering for Technology Projects

Business Intelligence & Measurement

  • Customer Metrics & Scorecard Development

  • Marketing & Sales Effectiveness Measures

  • Reporting, Analysis, Predictive Modeling

  • Optimization of Reporting Tools and Technical Environment

Organizational Alignment

Data Management & Quality

  • Organizational Structure and Re-Design

  • Process Mapping

  • Skill Set Inventories

  • Employee Surveys and Research

  • Data Governance

  • Data Quality Criteria & Benchmarks

  • Customer Touchpoint Interaction Rules

  • Data Lifecycle Processes and Maintenance​


Organizational Alignment

The new managerial competency

Point of View

Change Management

The ability to create organizational alignment is one of

the most sought-after characteristics of executives today.  


How good are you at spotting misalignment in your own organization and what can you do about it?

Nine Symptoms of a Misaligned Organization

  • Too much of we vs them

  • Employees show little knowledge of how company's strategic vision is going to be accomplished

  • Planning for change ends after new organizational chart is created

  • Departments work in isolation

  • Department rewards and performance measures are at odds with each other

  • No mechanism for ensuring values are being lived up to

  • No clearly defined inter-departmental workflows

  • Creating 'extra organizational' units to get work done instead of leveraging existing organizational units

  • Employees believe that senior leadership has gone 'back on it's word'


So, you recognize some of these misalignments in your company, but what can you do about it?

Based on first-hand experience with many technology

deployments, Anton Consulting recognizes that organizational change is less about how enabling technologies changes the

actual work at hand, and more about how organizational momentum is inspired – not forced – around a common vision.  Anton believes that the factors listed below are critical in generating the momentum and the “organizational energy” needed to create change that extends beyond one leader or one department.

A No-Nonsense Approach to Organizational Alignment

Working With What You've Got

Recently, some colleagues and I were discussing downsizing

and Mark, the more boisterous one of our group declared, “Hey, I actually wound up in business school getting my MBA because of downsizing”. Laughter from the group ensued and then he said, “But I wasn’t fired, I just quit.” He went on to talk about his company where he had survived three rounds of lay-offs and happened to be earmarked as a future leader.


Project Consultant

Anton Consulting has an immediate contract opportunity for an experienced consulting professional. The client is a global leader in the software industry and the focus of the engagement is helping this client optimize how data can be used to improve marketing operations.
This person will join an existing engagement and be responsible for developing and managing an emerging project work stream related to marketing data quality. While an understanding of data quality is important, critical success factors for the job include:  getting agreement from stakeholders with conflicting priorities; synthesizing ambiguous ideas into clear action steps; outstanding written and phone communication skills; and ensuring the project moves toward deliverables on budget and on time. The successful candidate will have a strong strategic marketing background with proven ability to troubleshoot on unforeseen issues and to create and manage a project plan. We need a team member who is proactive, can work independently and is comfortable communicating with stakeholders at all levels in an organization.  
The project is full-time with a initial duration of 2.5 mos with the possibility of extension. Project location is flexible as the role is remote and there are no travel expectations.

Desired Qualifications

• Consulting background ideally with experience at a 'Big-4' consulting firm.


 • Excellent verbal and written communication skills.  As most of the work is done remotely, candidate must be able to communicate effectively and articulately via phone.  


• Must be able to synthesize disparate ideas into action plans that clearly support strategic marketing objectives.


• Strong project management skills with a keen ability to structure the approach, manage details and move activities to completion


• Strong powerpoint skills, specifically being able to crisply and accurately convey critical project information in presentation form


• MBA strongly preferred


• CRM or marketing operations experience preferred


• Data quality and data management experience preferred

Contact Us

Interested in learning more?

Contact us for more information on how Anton Consulting, Inc. can help your business.


3115 Silver Lake Blvd

Los Angeles
California 90039




Contact Us
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